![]() ![]() This can be done by promoting clinical trials on the practice website, promoting clinical trials and research studies on social media sites, and attending clinical trial and research training events. “Whether the practice’s clinical research program is new or well established, sharing the availability of new trials and studies with the referring physicians network and patients helps to promote top-of-mind practice awareness and recognition in national research communities,” she said. “Sharing the guidelines with vendors, such as the printer, web designer, creative team, or event coordinators, facilitate a consistent, uniform message.”Ĭlinical trial branding Clinical trial branding is another avenue for consideration that can boost patient recruitment and retention, Davidson commented. ![]() ![]() “The consistency of the image and brand is important to achieve continued top-of-mind awareness,” she said. Related: Electronic health records: Moving beyond 'just a requirement' The identity brand guideline focuses on all details associated with the practice including the design of the practice logo, use of colors and color schemes, choice of typefaces, and size and design layouts. Putting a branding identity guideline in place is essential for business development, traditional media, and digital growth, Davidson explained. Social media platforms are also good opportunities by which to share information about the practice and its involvement in the community and mission trips as is the use of the practice patient database for providing specific announcements about practice events.īranding consistency and guidelines Daily, consistent branding of the practice internally and externally results in brand recognition and growth. This is an opportunity to engage with an audience and distribute promotional brochures, referral pads, pens, highlighters, and hand sanitizers. This can include local community and charity events such as walks, runs, and races, that benefit charitable organizations. Related: Tips for selling your practiceĭavidson also said the team should be included in marketing projects. She added that this is accomplished by appropriate training of the teams members and adding new skills along the way pay off in the care of all current and future patients. “This begins with the team understanding and fully accepting the brand’s message and having them gain from the mindset of a top practice,” Davidson said. She advises a daily emphasis on the goal, maintaining the brand maximally, and creating an ecosystem of value throughout the practice these elements are what brand marketing and managing a “top practice” are all about.īranding, she noted, is focused on external and internal efforts, both of which are equally important. ![]() Related: (AAO) Applying impact of real-world data on day-to-day practiceīranding and marketing Davidson’s tips include defining the practice with key words that convey the goals of the practice with messages such as trust, confidence, compassion and caring, and privilege and pleasure. This article was reviewed by Dottie Davidson Building and maintaining a brand begins with a defined mission statement that is a clear and short description of the business and a specific message that can be conveyed to the public, containing key words and phrases, according to Dottie Davidson.ĭavidson, the director of Practice Relations/Administrative Director at the Florida Retina Institute in Orlando, Florida, applied this philosophy to her current position and she enumerated her strategies for practitioners and/or administrators building a practice. ![]()
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